Small Player and In-Banner Video Rates

Small Player Size Rate captures impressions on video players <400X300 pixels.

In-Banner Video Rate captures impressions on video players 300X250 pixels.

Average Small Player Rate

-16%

Quarter / Quarter

Q4 2018 / Q1 2019

+8%

Year / Year

Q1 2018 / Q1 2019

Average In-Banner Video Rate

-14%

Quarter / Quarter

Q4 2018 / Q1 2019

-57%

Year / Year

Q1 2018 / Q1 2019

Small Player Rate by Media Type

Overall, the small player rate is holding quite steady over the last five quarters, landing at 39% in Q1 2019. That rate is down from Q4 2018, but up a few percentage points from Q1 2018. Small player rates are far lower on premium publisher sites than aggregators as evidenced in Q1, when the difference between the two was 34 percentage points.

In-Banner Video Rate by Media Type

In-banner video rates continued to decline in Q1 2019 for both premium and aggregator sites. The rate for premium publishers hit 0% for the first time, indicating that this is no longer a valid option for advertisers. Aggregator sites show an in-banner video rate of 7% in Q1, down steeply from the 15% seen in a year ago in Q1 2018.