In-View and Audible Rates

In-View = 50% of pixels are in-view at any given moment
Audible = audible volume is greater than 10% (this is a setting on the video player)
These metrics, like those for Viewability, apply only to impressions that are measurable for viewability via a VPAID tag.


This report marks the addition of six new benchmarks for ER.

The metrics for the In-View Start Rate, In-View Completion Rate, Audible Start Rate, Audible Completion Rate, Average Duration In-View and Average Duration Audible are now included. This data sheds light on if the ad can be seen or heard both when the ad starts and ends as well as the total duration, in seconds. Further insights on these trends will be provided in the Q2 2019 Benchmarks Report.

In-View Start and Completion Rates

Average, Media Types and Ad Lengths

Audible Start and Completion Rates

Average, Media Types and Ad Lengths

In-View and Audible Average Duration by Seconds