Small Player and In-Banner Video Rates

SMALL PLAYER SIZE RATE CAPTURES IMPRESSIONS ON VIDEO PLAYERS <400X300 WXH IN PIXELS.

IN-BANNER VIDEO RATE CAPTURES IMPRESSIONS ON VIDEO PLAYERS 300X250 WXH IN PIXELS.

Average Small Player Rate

+15.0%

Quarter / Quarter

Q3 2018 / Q4 2018

+18.0%

Year / Year

Q4 2017 / Q4 2018

Average In-Banner Video Rate

-25.0%

Quarter / Quarter

Q3 2018 / Q4 2018

-53.9%

Year / Year

Q4 2017 / Q4 2018

Small Player Rate by Media Type

After an anomaly in Q4 of 2017, when small player rates logged 3% higher on premium sites than aggregator sites, things got back to normal this year. Small player rates on premium sites remained much lower than on aggregator sites each quarter—sometimes as by as much as 37 percentage points.

In-Banner Video Rate by Media Type

In-banner video rates for both premium and aggregator sites continued their declines in 2018, with premium sites down to 1% in Q2 and Q3. As we noted last year, in-banner video is likely on its way out, having run its course due to a focus on larger, more prominent players.