Q3 2018

Video Benchmarks

Our Video Benchmarks Report for Q3 2018 shows that connected TV is the dominant ad platform, having overtaken mobile in Q2. Ads on CTV continue to show high performance and as a result 30-second spots are back in vogue. Premium publishers continue to yield higher performance than media aggregators.  

This report tracks performance metrics for video ads served by Extreme Reach for major brands across multiple categories.