Viewability

PERCENT OF IMPRESSIONS, MINIMUM 50% IN VIEW FOR MINIMUM OF 2 CONSECUTIVE SECONDS

Average Viewability

Viewability rates increased across the board for media type/purchase method as well as ad length in Q2 with the average moving from 62% in Q1 to 67% in Q2.

+8.0%

Quarter / Quarter

Q1 2018 / Q2 2018

+9.8%

Year / Year

Q2 2017 / Q2 2018

Average Viewable Completion Rate*

On average, the proportion of impressions that are both viewable and completed remained steady in Q2 at 76%.

*Percent of impressions, both viewable and played all the way through. Viewable Completion Rate is a subset of Viewability.

+0.0%

Quarter / Quarter

Q1 2018 / Q2 2018

+7.0%

Year / Year

Q2 2017 / Q2 2018

Viewability by Media Type

Premium publishers continue to lead media aggregators by a significant margin in Viewability. Rates in Q2 were 86% and 61% respectively.

Viewability by Ad Length

Viewability rates for 30-second ads continued to top those of 15-second spots in Q2 with rates of 79% vs 63%.

Viewable Completion Rate by Media Type

The Viewable Completion Rate for premium publishers rose slightly in Q2 to 89% vs 88% in Q1. Media aggregators also saw an increase quarter to quarter, from 59% to 61%.

Viewable Completion Rate by Ad Length

The Viewable Completion Rate for premium publishers rose slightly in Q2 to 89% vs 88% in Q1. Media aggregators also saw an increase quarter to quarter, from 59% to 61%.