Small Player and In-Banner Video Rates

SMALL PLAYER SIZE RATE CAPTURES IMPRESSIONS ON VIDEO PLAYERS <400X300 WXH IN PIXELS.

IN-BANNER VIDEO RATE CAPTURES IMPRESSIONS ON VIDEO PLAYERS 300X250 WXH IN PIXELS.

Average Small Player Rate

+2.7%

Quarter / Quarter

Q1 2018 / Q2 2018

+15.6%

Year / Year

Q2 2017 / Q2 2018

Average In-Banner Video Rate

-41.7%

Quarter / Quarter

Q1 2018 / Q2 2018

-53.3%

Year / Year

Q2 2017 / Q2 2018

Small Player Rate (< 400x300px) by Media Type

The Small Player Size Rate decreased considerably for premium publishers from 24% in Q1 to 16% in Q2. On aggregator sites, however, the rate increased from 42% in Q1 to 45% in Q2.

In-Banner Video Rate (300x250px) by Media Type

The In-Banner Video Rate continues to decline for both premium publishers and aggregators. Q2 saw the rate on premium sites move to only 1%, from 5% in Q1. The rate on aggregator sites declined from 15% in Q1 to 9% in Q2.