Viewability

PERCENT OF IMPRESSIONS, MINIMUM 50% IN VIEW FOR MINIMUM OF 2 CONSECUTIVE SECONDS

Average Viewability

+1.6%

Quarter / Quarter

Q4 2017 / Q1 2018

-10.1%

Year / Year

Q1 2017 / Q1 2018

Average Viewable Completion Rate*

Viewable completion rates (the proportion of impressions that are both viewable and completed), remain on an upward trajectory, achieving modest gains over Q1 2017.

*Percent of impressions, both viewable and played all the way through. Viewable Completion Rate is a subset of Viewability.

+7.9%

Quarter / Quarter

Q4 2017 / Q1 2018

+3.9%

Year / Year

Q1 2017 / Q1 2018

Viewability by Media Type

Viewability by Ad Length

Viewable Completion Rate by Media Type

On average, the percent of video ads that are both viewable and played in their entirety is an unprecedented 88% for premium media sites and 69% for aggregators.

Viewable Completion Rate by Ad Length