Small Player and In-Banner Video Rates

SMALL PLAYER SIZE RATE CAPTURES IMPRESSIONS ON VIDEO PLAYERS <400X300 WXH IN PIXELS.

IN-BANNER VIDEO RATE CAPTURES IMPRESSIONS ON VIDEO PLAYERS 300X250 WXH IN PIXELS.

Average Small Player Rate

Media aggregator sites have always led premium sites in small video player rates, but the difference between the two shifted considerably in 2017 and the year ended with rates being 3% higher on premium sites than aggregators -- a first for Extreme Reach benchmarks. This may have been due to the use of smaller players in mobile ads. In Q1 2018, the rate of small players on Premium sites returned to a level closer to what we had seen in the first half of 2017.

-7.7%

Quarter / Quarter

Q4 2017 / Q1 2018

+38.9%

Year / Year

Q1 2017 / Q1 2018

Average In-Banner Video Rate

The in-banner video rate has been declining over the past two years, likely because it is a format used a lot when demand for video ads outpaces supply. With the growth of video content and the ad inventory that accompanies it, in-banner video should continue to decline. In Q1 2018, the rate for premium sites held steady at 5% and declined slightly for media aggregators.

-7.7%

Quarter / Quarter

Q4 2017 / Q1 2018

-7.7%

Year / Year

Q1 2017 / Q1 2018

Small Player Rate (< 400x300px) by Media Type

In-Banner Video Rate (300x250px) by Media Type