General Invalid Traffic (GIVT) Filtered Rate
PERCENT OF IMPRESSIONS FILTERED FROM GROSS COUNTS
Average GIVT by Reason
General Invalid Traffic reached a new low in Q1 2018 of 3.7%, down from a 5-quarter high in Q3 2017 of 7.43%.
Quarter / Quarter
Q4 2017 / Q1 2018
Year / Year
Q1 2017 / Q1 2018
Premium Media Vendor GIVT
High frequency/outlier activity generally tops the list of reasons for filtering General Invalid Traffic across the board, but for Premium Media Vendors in Q1, Invalid Browser was the leading reason for GIVT.
Media Aggregator GIVT
Among Media Aggregators, high frequency/outlier activity was the leading reason for GIVT by a large margin. The rate of GIVT dropped significantly, both compared to Q1 2017 and to Q4 2017, reaching a new low in Q1 2018 of 9.8%.