Click-Through Rate / Engagement and Average Time Spent

NUMBER OF CLICKS DIVIDED BY THE NUMBER OF IMPRESSIONS


Average CTR

+19.2%

Quarter / Quarter

Q4 2017 / Q1 2018

-42.2%

Year / Year

Q1 2017 / Q1 2018

CTR by Media Type

After several quarters of declining click through rates (CTR), the trend reversed in Q1 2018, with both premium publishers and aggregators showing increases.

CTR by Ad Length

CTR by Device

Mobile continues to prove the most effective channel for advertisers driving user action from video advertising, as indicated by an increase in CTR of 79.2% from Q4 2017. Still, this remains 20.4% lower than the peak seen in Q1 2017. Tablets also showed gains for the first time in 3 consecutive quarters, increasing 40% from the previous high in Q1 2017 and 90% over Q4 figures.

Average Time Spent by Seconds

Average Percent Time Spent