Click-Through Rate / Engagement and Average Time Spent
NUMBER OF CLICKS DIVIDED BY THE NUMBER OF IMPRESSIONS
Quarter / Quarter
Q4 2017 / Q1 2018
Year / Year
Q1 2017 / Q1 2018
CTR by Media Type
After several quarters of declining click through rates (CTR), the trend reversed in Q1 2018, with both premium publishers and aggregators showing increases.
CTR by Ad Length
CTR by Device
Mobile continues to prove the most effective channel for advertisers driving user action from video advertising, as indicated by an increase in CTR of 79.2% from Q4 2017. Still, this remains 20.4% lower than the peak seen in Q1 2017. Tablets also showed gains for the first time in 3 consecutive quarters, increasing 40% from the previous high in Q1 2017 and 90% over Q4 figures.
Average Time Spent by Seconds