VIDEO BENCHMARKS

Q4 2017 AND FULL YEAR 2017


Video advertising in the U.S. continued to grow in 2017 and industry forecasts predict double digit growth for the foreseeable future. eMarketer estimates that brands spent over $13 billion on video advertising last year—a growth rate of more than 23 percent over 2016.  

How are video ads performing? What devices are they viewed on? How high is viewer engagement?

This comprehensive report on the latest performance metrics for video ads served from the Extreme Reach platform tracks campaigns for major brands in multiple categories. The result is an industry-wide snapshot that provides insights into Viewability, Click-Through Rate, Video Completion Rate, General Invalid Traffic and more.

Data for this report is based on video campaigns ad served via the Extreme Reach platform from January 2015 through December 2017, covering billions of video ad impressions across desktop, mobile (smartphone), tablet and connected TV (CTV/OTT).

The images we’ve chosen for this report are a salute to women everywhere in celebration of National Women’s History Month.