Q2 2018

VIDEO BENCHMARKS


Our Video Benchmarks Report for Q2 2018 reveals trends driven by increased cord-cutting, demands for trust and brand safety. The opportunity for advertising on Connected TV is growing, evidenced by CTV overtaking mobile in the percentage of video ad impressions served by device in Q2. Premium inventory drives higher viewability and completion rates.

The report tracks performance metrics for video ads served from the Extreme Reach platform for major brands across multiple categories.